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Probably the first thing you do when you get up and the last thing before falling asleep… smile and show those beautiful teeth of yours in the mirror. Make that smile more eco-friendly and whiter with Ben & Anna Whitening Toothpaste with Fluoride. Blink to yourself in the mirror… you gorgeous!


  • A powerhouse in the fight against discoloration
  • Pineapple enzym helps whitining your teeth gently
  • Sage adds an extra portion of vitamin A.
  • Reliable protective shield against tooth decay and free radicals due to the presence of flouride and antioxidants.
  • Fresh breath thanks to natural mint oil.
  • Certified natural cosmetic formula.
  • No synthetic chemicals - Free from parabens, EDTA, phtalates, SLS, formaldehyde, peroxide and microplastic
  • It hits all our criteria as it tastes food, feels good and it is good for the planet too. 
  • 100% vegan formula
  • 100% cruelty-free (PETA approved).
  • Plastic-free packaging.
  • Supports Ocean Cleaning.
  • Suitable for the whole family.

Check below in detail why we partnered with Ben & Anna.

61 x 61 x 69mm






  1. Apply a small amount on your brush with the bamboo spatula, included in the package.
  2. Brush for 2 minutes and rinse thoroughly.
  3. DO NOT swallow
Aqua (Water), Hydrated Silica, Sorbitol, Xylitol, Calcium Hydroxyapatite, Ananas Sativus (Pineapple) Fruit Extract, Lauryl Glucoside, Glycerin, Aroma (Fragrance), Xanthan Gum, Salvia Officinalis (Sage) Leaf Water, Citric Acid, Chamomilla Recutita (Camomile) Flower Extract, Aloe Barbadensis Leaf Juice, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract, Mentha Arvensis (Peppermint) Leaf Oil, Limonene, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate.​
  • B&A was developed together with experienced and environmentally-conscious experts.
  • 100% natural ingredients formula, certified by NATRUE, a reliable, verifiable and internationally applicable benchmark for truly and authentic natural and organic beauty products from committed brands and manufacturers all around the world). 
  • Free of any harmful or controversial ingredients such as synthetic chemicals, phthalates, parabens, microplastics, SLS or formaldehyde.
  • Produced in a certified factory for natural products.
  • 100% cruelty-free (PETA approved), meaning it does not conduct or commission any animal tests on ingredients, formulations, or finished products and they pledge not to do so in the future.
  • 100% vegan formula, registered with the Vegan Society.
  • Plastic-free packaging. Supplied in 100mL recyclable glass jar. 
  • Supports One Earth - One Ocean environment organisation.
  • Ethically made in The Netherlands.

How long will it take to get my order?
It depends on where you are. Processed orders will take 3-15 business days to arrive, being 3-7 working days in Europe and 5-15 days for the rest of the world. Delivery details will be provided in your confirmation email.

Find out more FAQs here.

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