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Ben & Anna let you smile from ear to ear with this super whitening activated charcoal Toothpaste.
Activated charcoal has a positive effect on reducing tooth discoloration, while sea buck thorn and chamomile protect your teeth and mint provides a feeling of suuuuper freshness.

  • Activated charcoal dissolves discoloration in the twinkling of an eye, naturally. 
  • Sea buckthorn and chamomile reliably protect your teeth.
  • Natural mint provides a kick of special freshness
  • It is pitch black in colour, and it does make you look like some sort of demon as you are using it as it fills your mouth with a dark paste. It's super fun with kiddos though,right?
  • Certified natural cosmetic formula.
    No synthetic chemicals - Free from parabens, EDTA, phtalates, SLS, formaldehyde, peroxide and microplastic
  • It hits all our criteria as it tastes food, feels good and it is good for the planet too.
  • 100% vegan formula.
  • 100% cruelty-free (PETA approved).
  • Plastic-free packaging.
  • Supports Ocean Cleaning.
  • Suitable for the whole family.

Check below in detail why we partnered with Ben & Anna.

61 x 61 x 69mm 






  1. Apply a small amount on your brush with the bamboo spatula, included in the package.
  2. Brush for 2 minutes and rinse thoroughly.
  3. DO NOT swallow 

Aqua (Water), Hydrated Silica, Sorbitol/Hydrogenated Starch Hydrolysate, Xylitol, Tricalcium Phosphate, Lauryl Glucoside, Charcoal (Bamboo) Powder, Aroma (Fragrance), Xanthan Gum, Glycerin, Citric Acid, Chamomilla Recutita (Camomile) Flower Extract, Aloe Barbadensis Leaf Juice, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract, Mentha Arvensis Leaf Oil, Limonene, Sodium Benzoate, Potassium Sorbate.

As this product has a Charcoal concentration of 1% and because its RDA (Relative Dentin Abrasivity), the most important factor for the abrasion, is 82 which is in an average rang, it can be used daily.

  • B&A was developed together with experienced and environmentally-conscious experts.
  • 100% natural ingredients formula, certified by NATRUE, a reliable, verifiable and internationally applicable benchmark for truly and authentic natural and organic beauty products from committed brands and manufacturers all around the world). 
  • Free of any harmful or controversial ingredients such as synthetic chemicals, phthalates, parabens, microplastics, SLS or formaldehyde.
  • Produced in a certified factory for natural products.
  • 100% cruelty-free (PETA approved), meaning it does not conduct or commission any animal tests on ingredients, formulations, or finished products and they pledge not to do so in the future.
  • 100% vegan formula, registered with the Vegan Society.
  • Plastic-free packaging. Supplied in 100mL recyclable glass jar. 
  • Supports One Earth - One Ocean environment organisation.
  • Ethically made in The Netherlands.

How long will it take to get my order?
It depends on where you are. Processed orders will take 3-15 business days to arrive, being 3-7 working days in Europe and 5-15 days for the rest of the world. Delivery details will be provided in your confirmation email.

Find out more FAQs here.

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